Empower Retirement has grown at a rapid rate since its formation 6 years ago. This modularization project set out to automate custom enrollment materials for new clients in the large/mega/not-for-profit segment. These templates are built on a grid that allows for user-supplied or selected: logos, photography, fonts, colors, graphic elements and variable content blocks. The sampling below illustrates how the templates can be customized with the automation tool to achieve a custom branded feel.
There are four categories of templates, the category shown here was classified as “Testimonial.” The idea was to highlight employees and utilize their photos, quotes, and insight to create an experience that feels personal. The design features large portraits and multiple areas to add quotes paired with bold blocks of color and shapes that create a young, fresh feeling design that is not often found in retirement materials.
+ graphic design
+ art direction
+ layout design