Empower Insights

Social media campaign — Instagram story animations

These animations are part of Empower Retirement’s consumer facing “Empower Insights” campaign. The goal of these social posts is to increase engagement and drive traffic to free Insights articles hosted on Empower’s website that provide easy to understand financial tips and commentary on current events.

The Art Director and I collaborated to define an animation style for the brand that incorporated forward momentum and micro-movements that help the motion of every element feel natural to the eye.