ART DIRECTION
BRANDING
ART DIRECTION BRANDING
After onboarding its 401(k) plan with Empower Retirement, Crate&Barrel requested custom retirement branding that could stand on its own while keeping a cohesive feel with their external consumer facing brand. The concept I created is built on the black and white palette that Crate&Barrel is known for while introducing fields of color, modern illustrations and icons to feel more personal.