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Seth McClain
  • Design
  • Photography
  • About
  • Contact

ART DIRECTION

BRANDING

ART DIRECTION BRANDING ART DIRECTION BRANDING

Crate&Barrel Retirement Brand 

After onboarding its 401(k) plan with Empower Retirement, Crate&Barrel requested custom retirement branding that could stand on its own while keeping a cohesive feel with their external consumer facing brand. The concept I created is built on the black and white palette that Crate&Barrel is known for while introducing fields of color, modern illustrations and icons to feel more personal.

©SETH MCCLAIN