“Colorful Wonders of the World” appeared in the Spring/Summer 2023 edition of the Inspirato Magazine. The concept for the design of the article was driven by the imagery to feature the naturally occurring colors seen in these monuments.
Take a closer look (navigate to p. 68): Inspirato Magazine S/S 2023
Article written by Stephanie Prince Alexander
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+ layout design
+ editorial design
Every quarter, Inspirato runs a new sales campaign to drive acquisition of new members. This quarter we offered half-off member dues when paying for 2 years of membership. This campaign was designed to be straight-forward and engaging with direct 50% off messaging—a departure from our typical voice.
+ graphic design
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For their diamond anniversary, the Colorado School Counselors Association (CSCA) requested event branding that reflected resilience and perseverance. The emblem and word mark were created to be versatile and able to be leveraged for invitations, presentations, programs, signage, and displays.
+ graphic design
+ branding
+ logo design
+ icon design
“Experience La Dolce Vita on the Amalfi Coast” is an article featured in the Fall/Winter 2023 Issue of the Inspirato Magazine. The article explores the food and culture along Italy’s southern coast as experienced by a solo traveler. The design of the article reflects this theme using vintage-styled photographs and a soft, muted palette to invoke the feeling of reading a menu while dining al fresco on the coast.
Take a closer look (navigate to p. 64): Inspirato Magazine F/W 2023
Article written by Megan Lloyd
Photos provided by Megan Lloyd
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+ editorial design
Voulez-Vous Bonbon is a new gourmet chocolate company in Northern Colorado specializing in hand-crafted bonbons and chocolate confections. I was tasked with creating a ‘70s inspired brand with a modern, luxury feel. Voulez-Vous is a new small-business so the branding is designed to be versatile and thorough in anticipation of growth, including multiple logo variations, badges, color palette, and iconography for use across company packaging, marketing materials, website and social media.
+ graphic design
+ branding
+ logo design
+ icon design
Inspirato’s annual Make More Memories promotion is positioned to increase summer and fall bookings using an incentive of a certain percentage back in travel perks for use toward future purchases. The campaign was inspired by breaking out of the monotonous schedule that many of us fell victim to in the past few years and reframed our usual activities in exciting new destinations and experiences. The 2022 campaign generated over $20M in sales over 3 weeks.
+ graphic design
+ art direction
“7 Most Colorful Streets in Europe” appeared in the Spring/Summer 2023 edition of the Inspirato Magazine. The design was inspired by the whimsical urban themes found in the architecture throughout the featured European cities.
Take a closer look (navigate to p. 44): Inspirato Magazine S/S 2023
Article written by Abbie Mood
+ graphic design
+ layout design
+ editorial design
Inspirato Only provides luxury, curated trips for travelers to have one-of-a-kind experiences at iconic events and destinations like Formula 1 races, the Kentucky Derby, Wimbledon, and tours of Antarctica, Patagonia, Alaska, and African safaris. Each trip requires various custom materials including name tags, welcome notes, itineraries, check-in signs, menus, etc.
Every experience is given a custom treatment, reflecting local culture or celebrating the spirit of the sporting event.
+ graphic design
+ art direction
+ typography
These animations are part of Empower Retirement’s consumer facing “Empower Insights” campaign. The goal of these social posts is to increase engagement and drive traffic to free Insights articles hosted on Empower’s website that provide easy to understand financial tips and commentary on current events.
The Art Director and I collaborated to define an animation style for the brand that incorporated forward momentum and micro-movements that help the motion of every element feel natural to the eye.
+ animation
+ graphic design
+ social media
Empower Retirement has grown at a rapid rate since its formation 6 years ago. This modularization project set out to automate custom enrollment materials for new clients in the large/mega/not-for-profit segment. These templates are built on a grid that allows for user-supplied or selected: logos, photography, fonts, colors, graphic elements and variable content blocks. The sampling below illustrates how the templates can be customized with the automation tool to achieve a custom branded feel.
There are four categories of templates, the category shown here was classified as “Testimonial.” The idea was to highlight employees and utilize their photos, quotes, and insight to create an experience that feels personal. The design features large portraits and multiple areas to add quotes paired with bold blocks of color and shapes that create a young, fresh feeling design that is not often found in retirement materials.
+ graphic design
+ art direction
+ layout design
